Branding

Downloadable logo files

https://drive.google.com/drive/folders/1UKMTvsnYzBbMQUzbfAkLaf6Gc2yOLX2a?usp=sharing

Logo

Peppertype logo is precisely proportioned, and must be used as-is without alterations. The primary logo is comprised of two parts: a logomark and a wordmark.

The size, position, and relationship between logomark and wordmark must remain intact, and the logo's shape, proportions, colors, and orientation must not be changed.

Icon

In cases when the Peppertype brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Peppertype colored logo, pictured top left, is our primary logo colorway, and it should only be used with Black, White, and non-duotone photography.

Note

Peppertype colored logo should only be used on a black or white background, for any other background you should use a monochrome logo.

The black logo should be used on light colored backgrounds.

The white logo should be used on dark colored backgrounds.

Wordmark rearrangement

In cases when there is a horizontal space crunch, wordmark can be rearranged vertically. Though, it should maintain the proportions and size of logomark.

Color Palette

↗️ More guidelines

📩 Happy to help at partners@peppertype.ai